Expenditure for advertisements issued to Print Media, Audio-Visual Media and Outdoor Publicity Media year wise report…

Expenditure for advertisements issued to Print Media, Audio-Visual Media and Outdoor Publicity Media year wise report…

EXPENDITURE ON ADVERTISEMENTS BY DAVP

The number of advertisements issued along with the expenditure incurred by the Directorate of Advertising and Visual Publicity (DAVP) during each of the last three years and the current year, media/agency-wise are placed at Annexure.

DAVP issues advertisements keeping in view of the target audience, client requirement, budget availability etc. within the framework of the Print Media Policy and Audio Visual Policy of the Government along with the norms for Outdoor Publicity & Media which are available at DAVP’s website www.davp.nic.in.

The print Media Advertisement Policy was last updated in October, 2007. Audio-Visual Policy was last updated in September, 2012. Outdoor Publicity norms was last updated in June, 2012. 

Year	Print Media		Audio-Visual Media		Outdoor Publicity Media
	No. of Advt.	Amount	No. of Advt.	Amount	No. of Advt.	Amount
2009-10	15156	304.8	329	229	575	20.59
2010-11	16752	356.64	572	216	780	30.85
2011-12	17941	382.35	468	153.25	1120	45.47
2012-13 (As on 28.2.2012)	15825	334.56	323	108.56	950	108.55

The above information was tabled to a question in Lok Sabha by the Minister of Information and Broadcasting.